Honestly, truly, word will never explain what it feels like. After three enjoyable years of relentless research on how to build and grow an online boutique, I feel like we finally have made some ground. If I could count the times that I wanted to throw in my hat, wondering what I was doing... each of those doubts have been quietly snuffed out by being recognized as Washington States Best Overall and Online Boutique.
The beginning of 2017 was a time that I started focusing more on you, the girls that love Saddles & Lace. I started listening to what you like rather than what I wanted you to like, and stopped spending money on photographers and Facebook 'like' campaigns and began passing those savings on to you, our customer. I started offering free shipping on all orders, because, well everyone loves free shipping. I starting purchasing items in larger quantities so that you could rely on us having stock for longer than just a few days. And Saddles & Lace started collaborating with some of the greatest western lifestyle fashion bloggers and sister boutiques. Typically June is known as a very slow month in retail, but instead Saddles & Lace had it's best month ever!
After June's wild success, I struggled to keep up with everything; the day job, the new engagement, wedding planning, the Jr rodeos, the jackpot barrel races, etc. so I deliberately took my foot off of the gas pedal.
During July and August, I focused on my family. Recently engaged and soon to be married, my daughter and I just moved ourselves and the business across the state to be with our future Mr. Gatsby (I call him that because he lives big). I shipped my horse out to a friend of mine so she could fine tune his attitude and get him on the road, we wrapped up the last few Jr. rodeos of the year, and I took a much needed, deep breath! *deep sigh*
I am coming back from this hiatus, recharged and more determined than ever! I am even more resolute to grow and curate unique items that will keep you engaged and in love with our store. Announcing the Boutique Hub winners could not have came at a better time, to remind me that we are doing something really cool here. Saddles & Lace is my passion project in a world where passion is critical to survival. Stay tuned as we grow and finish off 2017 in our strongest year so far!